Every business is unique, it’s clientele is different, it’s competition is different, it’s target geography and demographics are different. What works for one may not work for another. So how do we know what will work for us?
This is what we do for ourselves and our clients
We make a 3 month plan. In that, we do pretty much everything related to conventional SEO and SMM – social media marketing. On the SEO side, that includes press releases, classifieds, blog submissions, article submissions, videos, bookmarking, directory submissions etc. On the SMM side that includes work on Facebook, Linkedin, Twitter, Instagram, Pinterest, G+, Tumblr etc.
We keep reviewing analytics and keep tweaking our content. By the end of three months, we know what works for this client and what does not. The rest of the year we focus our content development and content promotion on those activities that yield better results.
You can do the same.