Savvy professional marketers have always known the impact of press releases and have been using them to the advantage of their employers and clients. We have been using them in our business for over 20 years now. Here are a few tips to help you optimize your press release for search engines.
People will come to read your content only if they know about it. You need to get the word out. The SEO optimization of your content will be of huge help. Giving your content an SEO boost will improve your search engine ranking, more people will be able to find your blog, they in turn may share your posts, cross pollination happens and that’s when traffic starts coming.
Your profile on Linkedin and your company pages on Linkedin can be put to good use to help people understand what you do and if there is common ground for both of you to further explore. Once you understand this, your strategy changes from generating traffic to your website to generating more profile views and more people requesting to connect with you and joining your group(s).
This video will help you improve your Linkedin engagement, generate more profile views, and grow your Group.
Many of you are using Hootsuite for managing your social media presence. Hootsuite is a good tool and can help you bring some order to your social life. Many of you have questions that are hard to figure out beforehand and sometimes prevent you from upgrading your account. Hopefully these answers will help you make your decision.
Do shoppers buy more if you offer them dozens off choices or would a few options suffice? When presented with a choice off six jams versus a choice off 24 jams, which would result in more sales?
For many people, logic dictates that having multiple products is an advantage. I am not trying to argue for or against choices but to discover the psychological reasons behind the numbers. Would consumers buy more product, more often, when they are presented with fewer choices?
Press Releases can be used as a strong marketing tool that can promote your business and grow your customer base. They are a formal written communication that reports an event, product launch, personnel move or any other relevant information. Learn how to write press releases and you will benefit forever.
The job of a professional is not easy as it involves planning, management and execution of multiple tasks. To help individuals manage their tasks, technology has come up with solutions like Planner tools and software. In this article, we present you the key features of different weekly planners along with a comparative analysis that would help you select one better suited to your life.
Social media and PR should go hand in hand if they are to bring optimal results for your business. Experts have proven that this strategy will boost visibility tenfold. Just like a PB&J sandwich, you can eat the bread with only butter or only jam, but combined together, they make the delicious sandwich we all adore. Read on …
Are you a writer, part time or full time? Good. Whether writing is your full time passion or side hussle, it can be a good source of income. The explosion of the internet all over the world has opened up opportunities that previously did not exist. The world has become smaller and you can work at hours that suit you…
When your market is being overrun by a bigger larger competitor, what do you do? Do you think you can fight back and compete or do you pivot and change your business to focus on a niche that you can compete in?