Folks if you are not using press releases to promote your business, you are loosing out on a very effective yet free medium. Not only do press releases deliver you new readers who read about your product or service in the publication it appears in, you also get additional traffic through search engines.
Sites that publish your press releases on their own websites generally have a high page rank. That means, that a page and related link appearing on their site is given more weightage by search engines. When a user conducts a search based on keywords related to your product or service, there is a very good likelihood that your press release may show up in the search results. The user will read about you and quite often may decide to visit your site and further explore it.
In addition, your site may also start appearing higher in searches as now you have high PR links pointing to your website.
Convinced? You better be. I speak from experience. You must start writing press releases. If you don't know how to, outsource it. It's very inexpensive. Once your press release is ready, submit it to press release sites.
Here is a list of sites that allows you to post press releases for free:
Happy press releasing!
