Many people who join Linkedin understand its importance for B2B networking but struggle with engaging members. They post content, some heavily, some lightly and though that helps, it still does not deliver many leads.
Many people approach Linkedin as an avenue to siphon off traffic from Linkedin to their own website. Though an understandable and sound approach, that ignores the fact that a lot of engagement can and does takes place on Linkedin itself.
Your profile on Linkedin and your company pages on Linkedin can be put to good use to help people understand what you do and if there is common ground for both of you to further explore. Once you understand this, your strategy changes from generating traffic to your website to generating more profile views and more people requesting to connect with you and joining your group(s).
This video will help you improve your Linkedin engagement, generate more profile views, and grow your Group.