The What, Why and How of Search Engine Optimization
A large number of businesses have websites today but most don’t see much traffic from search engines. That is unfortunate because search engine traffic is free. Why no traffic? Because most people don’t even know the basics of Search Engine Optimization (SEO). If your site is built without SEO considerations, it will not rank high in search engines and will not generate much traffic from search engines.
I decided to put together a primer on SEO and give it away for FREE. This eBook helps you understand what Search Engine Optimization (SEO) is, why it is good for you and how to take care of the basics. If you understand and implement the basics of SEO, you improve the chances of your customers finding you through search engines. In internet speak, it’s called “Traffic”. Effective SEO generates Free traffic.
SEO is a long term strategy for generating traffic and it is the best strategy for online marketing. If you need traffic today, then you should go with PPC or PPV but if you can wait a few days, then SEO will out deliver most other methods and at a much lower cost.
Chapter 1 Why Use Search Engine Optimization
Chapter 2 Basic Link Structure within a Site
Chapter 3 Keywords Optimized for SEO
Chapter 4 How to pick the right keywords
Chapter 5 Search Engine Friendly Content
Chapter 6 Do Backlinks matter
Search engines may come and go – yes there were about a dozen a decade ago – but if your site has sound on-page and off page SEO, your pages will keep drawing traffic. It is one of those fields of marketing that all marketers need to understand or at least the basics. It helps you structure your websites from the ground up with search engines and the customer mind. It also helps your copywriters keep both the customers and the search engines in mind.
Whether you have a traditional brick and mortar business or an e-commerce site or a blend of both, you promote your business through different mediums like newspapers, radio, TV and of course the internet. On the internet, you can promote using various methods like Pay Per Click Ads, Pay Per View, sponsorships, mailing lists, Facebook, YouTube, Twitter and so on. SEO is just one of them.
Why our fascination with the internet? Because of it’s reach, because of it’s lower cost and because of it’s long term value with certain methods. Why our fascination with SEO? Because of it’s long lasting benefits. Pages that were made 10 years ago are still drawing traffic. Where else do you get such value for your dollar?
A banner Ad on the internet is like a TV or radio Ad. You see or hear it and then it’s gone. If you want to re-run your campaign, you have to pay again. But if your website ranks well on search engines, it will keep drawing traffic over and over again with minimal effort and no additional cost. The long term benefits of SEO far outweigh it’s original costs that aren’t much to begin with.
To get your complimentary copy of ‘SEO Essentials’, enter your name and email in the box above and we will email it to you.