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Optimize Your Press Release for search engines

Optimize Your Press Release for search engines

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

Posted in | Tags : , ,

  1. Focus on a search phrase that you want to be searched on. Example: “Upload Products in bulk to eBay
  2. Mention your search phrase higher and often as your press release unfolds.
    1. Title
    2. Summary
    3. Body
    4. 1st para
  3. Provide link to your website / page. Use link shortners if the site allows that for better metrics later.
  4. If you upload Press Releases to your own website also, link the Press Release to a couple of your inner pages.
  5. You can upload a different version to your own website than what you send to distribution. Make sure you use relevant meta data, tags and excerpts.
  6. Repurpose the content as a blog post, social posts, the social post may direct to the press release.

How to write a press release

How to write a press release

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