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Google Penguin

Google Penguin Don’t loose sleep over it

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

Posted in , | Tags : , , , ,

Many people are fretting over the recent Google search algorithm update dubbed ‘Google Penguin’. It has hit thousands of sites and as a result those sites are no longer ranking as high as they were in searches.

Penguin is focused on penalizing and removing from search, pages or sites that are / were trying to circumvent Google’s guidelines. Google in it’s search ranking algorithm assigns value and weightage to a number of things and smart marketers try to sniff out the algorithm and run with whatever seems to be working. That’s what marketers do and that’s how they make money. Myself included.

So why is everyone up in arms? Because it affects their income. Google never asked anyone to manipulate / game the system. If you did and now the formula has changed, well tough luck. Start over again.

Search engines are just one pipeline. You must have several pipelines bringing you traffic like a mailing list, press releases, blogs (not networked blogs), forums (not en-masse), videos, Twitter, Pinterest, Facebook, and so on. If one pipeline dries up, you still have a decent flow of incoming traffic to keep you afloat while you dig a new well to replace the dried up well.

Marketing is not a once and done field. If you want to learn something once and then use it all your life, pick up accounting. Marketing always has been a changing and evolving field and will always be.

Google is not the only one that does this. Thousands of people who earn full time or part time income off of eBay  and Amazon keep battling the same changing environment. Every time eBay changes it’s policy and search algorithm, eBay sellers suffer. Every time Amazon changes it’s policy, sellers suffer. Amazon has been known to hang on to your money also. Banks quite often on the slightest suspicion, real or otherwise, close your account and sometime block your funds for well over six months.

The take away from all this is don’t put all your eggs in one basket. If you are a small guy and have to live in the same waters, you must make friends with the crocodile. There will be good days and bad. Above all, whatever you do, don’t quit.

I’ll let the great philosopher Rumi enlighten you with his words:

Don’t stay timid. Load the ship and set out.
No one knows for certain whether the vessel will sink or reach the harbor.
Cautious people say, “I’ll do nothing until I can be sure.”
Merchants know better. If you do nothing, you lose.
Don’t be one of those merchants who won’t risk the ocean!
This is much more important than losing or making money.
This is your connection to God!
You must set fire to have light.
Trust means you’re ready to risk what you currently have.
— Rumi

Good Luck!

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6 Thoughts to Google Penguin Don’t loose sleep over it

  1. Admin May 19, 2012 at 3:40 pm

    I have not used SENuke but from what I understand, it has other features that can still come handy like sending out press releases, video uploads etc. You may still do linking but only to sites that real people visit, that is, more quality sites. No point in creating wheels and pyramids and all that when it doesn’t add value, when it doesn’t generate you traffic.

    Go to http://bloggerkhan.com/what-is-angelas-and-pauls-backlinks/644 and take a look at Angela’s and Paul’s backlinks. Their method is built around links but quality links. Participate in a few quality forums and really contribute your knowledge and experience. That will generate you more traffic that 12,000 backlinks from nowhere to nowhere.

    Take a more wholesome approach. Don’t go for bulk – go for quality.

  2. J. D. Pugh May 19, 2012 at 10:39 am

    If I read you right, I should stop using tools (in my case SE Nuke) to keep building massive backlinks and backlinks to my backlinks? That’s an expensive software I purchased. Please tell me to keep using it.

  3. Admin May 16, 2012 at 1:10 pm

    Google does not mind if you optimize your site to give it a chance of showing up in relevant searches. Google does not mind if other sites point to your site with your primary keywords as anchor text. However; as per the Google Penguin update, if you overdo it, Google thinks and arguably rightly so that you are gaming the system.

    People had started using automated systems to create thousands of forum accounts with links pointing to their site or secondary sites that in turn linked to your main site. They had also created thousands of directory and blog links all to game the system.

    Google doesn’t want to let you play that game any more.

    If you did link building and have a couple of hundred sites pointing to your site, you are probably OK but if you did it in bulk, you may lose your ranking.

    What to do about Google Penguin? Nothing. Just make sure you don’t do what I mentioned above in bulk. Do it but in moderation.

    In addition, take a more well rounded approach. Add good content to your site. Send out press releases. Use Twitter, Facebook, Pinterest, Google+ and similar social media to create buzz about your site and let others spread the word virally.

    The sound approach takes longer to improve your search rankings but is safer and does deliver long lasting results.

    Does that clarify a little?

    Good Luck!

  4. Levi F. May 16, 2012 at 8:45 am

    I am still not quite sure I understand what is google penguin? Is it going to penalize me if I have other sites pointing at my site? I thought that was a good thing. I have a couple of blogs going for CPA offers and and want to understand how google penguin affects me.

  5. Admin May 15, 2012 at 6:52 pm

    Unless you are one of those who lost position, you actually gain. You are on a more level field.

    By the way not everyone is affected. Only those who had over optimized like too many links with the same anchor text. Too many instances of the same keywords on a page.

    None of our pages have been affected – why? We never created the thousands of links that all point to our site or subsidiary sites with the same anchor text. We had always taken a well rounded approach and that has been working for us for ever. Before Google and now with Google – yes there was a time that Google did not exist.

  6. Autumn Jardine May 15, 2012 at 12:36 pm

    I was looking around and trying to find out what is google penguin or panda or whatever the right name is and stumbled upon your site. Thanks for making it a bit simpler and reassuring. What I gather from your write up is that I don’t need to worry. Am I right? I haven’t been doing anything massive though – well other than a few fiverr gigs about SEO.


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