Many people are fretting over the recent Google search algorithm update dubbed ‘Google Penguin’. It has hit thousands of sites and as a result those sites are no longer ranking as high as they were in searches.
Penguin is focused on penalizing and removing from search, pages or sites that are / were trying to circumvent Google’s guidelines. Google in it’s search ranking algorithm assigns value and weightage to a number of things and smart marketers try to sniff out the algorithm and run with whatever seems to be working. That’s what marketers do and that’s how they make money. Myself included.
So why is everyone up in arms? Because it affects their income. Google never asked anyone to manipulate / game the system. If you did and now the formula has changed, well tough luck. Start over again.
Search engines are just one pipeline. You must have several pipelines bringing you traffic like a mailing list, press releases, blogs (not networked blogs), forums (not en-masse), videos, Twitter, Pinterest, Facebook, and so on. If one pipeline dries up, you still have a decent flow of incoming traffic to keep you afloat while you dig a new well to replace the dried up well.
Marketing is not a once and done field. If you want to learn something once and then use it all your life, pick up accounting. Marketing always has been a changing and evolving field and will always be.
Google is not the only one that does this. Thousands of people who earn full time or part time income off of eBay and Amazon keep battling the same changing environment. Every time eBay changes it’s policy and search algorithm, eBay sellers suffer. Every time Amazon changes it’s policy, sellers suffer. Amazon has been known to hang on to your money also. Banks quite often on the slightest suspicion, real or otherwise, close your account and sometime block your funds for well over six months.
The take away from all this is don’t put all your eggs in one basket. If you are a small guy and have to live in the same waters, you must make friends with the crocodile. There will be good days and bad. Above all, whatever you do, don’t quit.
I’ll let the great philosopher Rumi enlighten you with his words:
Don’t stay timid. Load the ship and set out.
No one knows for certain whether the vessel will sink or reach the harbor.
Cautious people say, “I’ll do nothing until I can be sure.”
Merchants know better. If you do nothing, you lose.
Don’t be one of those merchants who won’t risk the ocean!
This is much more important than losing or making money.
This is your connection to God!
You must set fire to have light.
Trust means you’re ready to risk what you currently have.