If you start figuring out SEO and do all the activities that go with it, sooner or later, one of your sites will end up on the first page of search engines. That is a terrific achievement and that translates to increased traffic and traffic translates to revenues.
Let’s say you are one of those guys whose hard work paid off and are sitting atop search engines. What now?
You need to start a new campaign geared towards a new page or maybe a new website depending upon your product. Get right back to work. This time use a slightly different variation of the same keywords / keyphrases and use slightly different techniques. If you are going with a second website, you might even want to take greater risks because a penalty won’t affect your main site. Go through the whole nine yards of activity that brought you success on your first site and don’t relax till you get that second page / site up and on top of search engines.
Why? It’s called insurance. Search engines have no loyalty to you and they keep changing their algorithms very regularly. What if they change tomorrow and now your page is no longer on the first page. You lose business. I know from experience. Why do you think I lost my hair? Maybe genetics but you get the point.
What prompted me to write this piece? I have been training an employee and he was wondering why we are going through so much additional effort and expense on secondary sites and keywords when our main site and main pages rank 1st page on all search engines. The primary reason is insurance. Also, it allows us to work on minor keywords that are not widely used but still used by some when conducting their searches. We buy insurance and pay for it through increased traffic from minor keywords.