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Making lemonade out of lemons

Sometimes the sum of the parts is greater than the whole

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

Posted in | Tags : , , ,

Some time back, I asked our computer technician to install heatsinks on a specific CPU + motherboard combination. It was a low powered CPU and did not require a fan. Our technician took a whole bunch of CPU coolers that had both heatsinks and fans and removed the fans from the heatsinks and installed the heatsinks on the CPU. What he did not know was that we had a ton of heatsinks in stock and he did not need to cannibalize good coolers just to get the heatsinks.

What was done was done. Things happen and you move on. But we were left with a bunch of brand new fans. I had an idea – why not post the fans as-is on our website and let’s see if somebody has a need for them. A few weeks later, I saw somebody order one. A few days later another order. We started getting orders for the fans quite regularly and we soon ran out. So I cannibalized some more coolers, raised the price on the fan, more than the heatsink + fan combo cooler and yet they kept on selling. We made more money on the fans than the complete units. Go figure!

Experiment with your products. Sometimes product bundling works but sometimes parting out a bigger product yields better results.

You’ll never know till you try.

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