Did you get an email from Google Webmaster Tools stating “Fix mobile usability issues found on website”. Did it scare you? Wondering what it means? Hundreds of thousands of webmasters have received this email – many got unnerved like you.
Over the last few years, mobile devices, tablets and mobile phones have become so proliferant that more than half the people now use their mobile device to do a search on the internet. See ComScore report.
What Google is trying to say is that you need to fix mobile usability issues on your web pages and make them mobile responsive. What if you don’t? They will drop you down in searches conducted using mobile devices. Is that bad? See the graphic.
Is it difficult to fix mobile usability issues? Not if you are a professional developer. Our outsourcing unit Interloper, Inc. does this all the time. What we do is assign a developer who rewrites your design code so it auto adjusts to computer screens, tablets and mobile phones. Then we resubmit your website to Google and if it’s fixed, they no longer penalize you in mobile searches.
Is it expensive. Not really. Most websites are just a few pages and you could have your mobile usability issues fixed for less than $500.
Since you are here, read the following too. The data is interesting and useful.
Only 6 Percent of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All. Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. The survey found that a whopping 45% of US and UK SMBs still didn’t have a website let alone a mobile optimized site. In both cases only 6% of respondents with websites said they were mobile optimized.
Perhaps the most interesting discussion in the report surrounds the gap between SMB perceptions of the value or importance of mobile marketing and their willingness or capacity to act. US SMBs believed they were losing out on annual revenue of roughly $60,000 on average by not having a mobile optimized site. Collectively US SMBs without a mobile optimized site thought they might be losing out on a total of $1 trillion in annual potential revenue.
Stop losing out on customers. Contact Interloper, Inc. and get your website fixed.