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Izea doesn't get it

Izea just doesn’t get it

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

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It baffles me that Izea, a brokerage in the world of social media advertising would treat it’s Sponsored Tweets unit like a step child. First, it has done a pathetic job of generating enough interest amongst advertisers to place Ads with their publishers. We have several accounts with them and at best Sponsored Tweets has brought in maybe $50 per account per year. That is nothing to be proud of.

To punish it’s publishers, Izea introduced a pro membership level at $9.95 per month to give publishers (people with Twitter accounts) more exposure. More exposure to what? More advertisers? You don’t have any. And why would someone pay $120 per year to earn $50 per year. Are people that poor at math?

When there were no takers, Izea backtracked and lowered their fee to $1.95 per month. Though considerably less than $9.95, it’s still not justifiable. Why would anyone pay them anything when they already take a percentage of advertising revenue as commission. All this would do is generate Izea a revenue stream for the 11 months that they don’t generate any revenue for their publishers. Plus they charge a $2 withdrawal fee if your withdrawal amount is less than $50.

If they were a monopoly like eBay, you would have no choice but they are not. Their biggest competitor is MyLikes and while they are no great shake either, they are leaving Sponsored Tweets in the dust.

Instead of trying to nickel and dime publishers, Izea needs to focus on getting in more advertisers. And it better do it fast or very soon MyLikes will get it’s act together and take away most of this business.

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