Contrary to popular belief, email marketing is still a major driving force in sales. Even though Social Media gets all the hype, email is what delivers in ways that can be better measured. It’s a direct and personal way to interact with customers. But in order to use its potential, you must have a list of emails and constantly grow your list.
How can you convert visitors to your website into leads and leads into sales? Well, you engage with them and encourage them to subscribe to your email newsletter. By simply engaging visitors and asking them to subscribe to your mailing list, you will increase email capture. Offering a reward like a free report, or discount will help you convert even more visitors into subscribers. Once you get that email, you can market to them and inform them about new products and promotions. This also opens the door for driving sales from customers that require more time to be convinced to buy a product.
If you’re wondering why we’re urging you to ask for their email first, it’s because the majority of new visitors do not buy anything on their first visit. That’s why it’s important to encourage people to subscribe to your email list. Getting a visitors email is probably the most valuable marketing exercise for an ecommerce company.
One of the most effective ways to grow your email list is through email pop-ups. This practice is widely used by marketers in ecommerce for its usefulness in list building, traffic conversion and sales influence. However, you must be aware that email pop-ups are a numbers game. The more visitors you engage, the more conversions you’ll get. Try not to annoy your visitors. There are ways to engage shoppers in a relevant way that provides value. Don’t pop-up a subscription box the moment a visitor lands on your website. Be patient. Let him spend some time, see your products, check your prices and then pop-up your form with a nice message.
Your pop-up should represent your brand well and have clear, concise copy and a strong call to action to convince potential customers to act upon it. Focus on these three aspects and you should see high conversion rates with your email pop-ups. Experiment and see what message and what design resonates better with your visitors.
Now that you have a lead capturing mechanism in place, how do you manage them? You must have an auto responder and / or a CRM in place. Without that, you are collecting leads but unable to do much with the leads. If you are not familiar with auto responders, we have a good article on them at http://bloggerkhan.com/review-and-comparison-of-auto-responders/17740 Remember you are collecting leads for a reason. First to convert them to customers and then once they become customers to stay in touch with them so they can buy more from you in the future.
We hope this article was helpful. Good luck!