Email marketing is still a major driving force in ecommerce sales. Even though Social Media gets all the hype, email is what delivers in ways that can be better measured. It’s a direct and personal way to interact with customers. But in order to use its potential, you must have a list of emails and constantly grow your list.
Tag Archives | crm
Small businesses in the 80s and 90s were doing a better job at CRM. Then they were called CMS or Contact Management Systems. Most small businesses purchased a PC based CMS like ACT or Goldmine, EMIS or Maximizer. There were many others. When the commercial internet took off, people got more enamored about having a […]