When you send out a tweet your followers may visit your website for greater details. That is traffic that you love – immediate traffic. Some of your followers may retweet your message. That may generate a torrent of traffic. Both result in short term spikes in traffic and time and again will serve you well. There is however; a third benefit that most people don’t understand – the long term search benefit of tweets.
Links within tweets are ‘No Follow’ – that means they don’t give you any link juice. Many SEO types consider it a fatal flaw and don’t give it much importance other than it’s short term traffic draw. That is unfortunate as Google indexes tweets and presents them in search results just like any other indexed page. Unlike traditional indexed pages, a tweet has very limited information – after all it is at it’s max just 140 characters. But Google gives social media properties a much heavier weight.
Let’s look at the following example. Let’s search on ‘ms-5169 motherboard for sale’.
As you can see in the example above, the first listing is a paid Ad. After that are the organic search results. The very second result is a tweet. If you click on that, you can see that the tweet is from March 8, 2011. Today is Aug 8, 2012. That means that tweets not only get indexed, they retain their values. If that is your site, mission accomplished.