Looking for a web developer for your charity’s website? Before you hire one, here are some points to discuss with your web developer.
Charity websites are a bit different
Although the mission and objectives are equally important in any industry, the focus for a charity website should be its mission, programs, achievements and how website visitors can participate through volunteering or monetary donations.
Address the needy first
Many people who create websites for charities forget those who are drawing support from the organization. Don’t make this mistake and clearly outline how those in need can benefit from the organization, where the different offices are, what the contact numbers are and similar.
State your mission clearly
Charity web design must deliver a clear and concise message to the world. The website must effectively communicate your mission and objectives. Whether you opt for a header, tagline or banner is up to your preference and what you agree with your web designers. However, do make sure it is there and clearly visible for your site visitors. If someone has stumbled upon your site, they must be able to immediately see the purpose of your organization and the cause you are fighting for. Spend some time drafting your mission statement and make sure your website reflects it well.
Call to action / donations
Your call to action for volunteers or call for donations for your cause must stand out in your website’s design. Below you will find examples of charities that have done an excellent job of putting this option in a prominent spot. Read on.
Incorporate multimedia in your website, let donors know who they are helping. You opt for images, videos or graphics based on your preference but do not leave multimedia out of your site.
Blog / News section
Your website should help the organization gain new supporters while offering a platform for current supporters to stay informed and up to date. Incorporate a news section and update it frequently. This will automatically improve your search engine ranking, bring you more traffic and give your hard work more exposure.
Calendar of events
Showcase your upcoming events prominently. It will help get more exposure for your activities and your supporters will always be aware of what activities you have planned for the future.
Make it easy for journalists or other interested parties to find more information about your organization. Include contacts for all the members of the board. Include press-ready quotes, from both members/directors and outsiders. Make it clear that journalists and other organizations may use these items in news coverage without obtaining prior permission from the organization.
If you already have a web developer that works with you, you may discuss the above points with him. If not, contact InterloperInc.com. They are a web development company that understands the difference between commercial and charity websites and will help you to convey your message to the reader in the best way.
In conclusion, charity websites need to be user friendly, responsive, easy to navigate, use the appropriate fonts, colors and design like any other website. They must also effectively communicate the mission and objectives of the charity as the website is a valuable tool that helps raise awareness of the cause and gets the community involved.
We hope this article was helpful. Let us know what you think in the comments below.