Behavioral Economics is one of my favorite subjects and that is an area Dan Ariely frequently talks about. Ever wonder why so many infomercials and Internet Ads offer something for FREE. Like Buy one get one Free or get the item FREE just pay for S&H? Even eBay nudges its merchants towards giving free shipping as they show significantly better buys when free shipping is offered even though the total cost may be the same.
Watch the video – you’ll learn something.