A question that consistently comes up is ‘Shall I have one Twitter account or two?’. My advice is two. Why?
Twitter is a very young organization with a very potent communication product that is free to use. So? That means marketers will try their best to exploit it to their advantage. There is nothing wrong with that. In fact that is what marketers are supposed to do. So what’s the problem?
The problem is that there are always some unscrupulous people who will absolutely flood a network with all kinds of spam. To ward off such nefarious people, most organizations including Twitter start raising barriers and setting traps. Twitter being so young hasn’t had much time to develop the knowledge base necessary to combat spam without hurting legit users. They try and keep coming up with rules that they think will trap spammers. They end up hurting legitimate users.
Spammers don’t care if 200 of their Twitter accounts get suspended. Their automated systems churn out another 200 or more. But you and I care if our carefully nurtured account with 30,000 followers is all of a sudden suspended. For most legit marketers, Twitter is a great avenue for initiating a dialogue with prospects and communicating with customers. Educators have prepared all kinds of material to train marketers in building and retaining a loyal following. It is gut wrenching to see a carefully and painstakingly nurtured account getting suspended for no fault of yours. It just gets caught in the dragnet created for spammers and months of effort goes down the drain.
In recent weeks, Twitter has improved their support and if you file a complaint, quite often your account is restored. But till that happens, you feel defeated and on top of that embarrassed and red faced trying to explain to customers and followers why you have been suspended.
My suggestion would be to create two accounts instead of one and promote both. Instead of one account with 30K followers, you may end up with two with 15K each. You will loose some bragging rights but if one gets temporarily suspended you loose half your followers/following. It’s called hedging your bets.
Long answer to a short question. I hope it helped.