By BloggerKhan
My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...
By BloggerKhan
Posted in Ecommerce | Tags : ecommerce system, features, must have, necessary features, shopping cart
Not every ecommerce site is the same so it’s hard to say what features you must have. What I have done is list almost all the features that an ecommerce site can have and you can pick and choose what you need for your ecommerce system / shopping cart system.
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Product title |
Stats (views / fans / item follows / sales) |
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Short description |
Social proof |
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Long description |
Social sharing buttons |
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Product Make |
Social voting e.g. give a product thumbs up |
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Product Model |
Merchandising |
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Manufacturers part # |
Cross-selling |
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UPC |
Up-selling (buy with X and save $$$) |
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Your internal part # or SKU |
Request back order when temporarily out of stock |
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Product settings |
Pre-order for items not yet in stock |
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Product options |
A blog that blends well with store to improve search rankings. |
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Product variants |
Newsletter Subscription: |
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Product attributes |
Good Payment Gateway: |
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Quantity restrictions |
Privacy Policy: |
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Support any product type |
Good Return Policy: |
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Search Box: |
Customer login & registration: |
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Featured Products |
Delivery Information |
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Related products |
News & Events: |
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Intelligent recommendation system |
Fast load times |
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Highlight special offers |
Ease of use |
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Easier Dashboard management |
Seamless checkout experience |
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Images |
Clear policies |
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Image Management |
Crisp photo galleries and product photos for pushing people to buy more. |
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Thumbnails. |
A clean navigational menu to guide customers throughout your site. |
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360 views of products/ Product Zoom |
A What’s New category to expose new items |
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Unlimited Product images with options |
A live chat module for a fast and easy way to contact your company. |
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Visually appealing template |
An email acquisition form for selling to people later. |
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Colour options |
Mobile responsiveness, as many people are buying through mobile devices now. |
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Good Graphics |
An affiliate program that convinces people to sell your products for you. |
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Add to cart button |
Refer a Friend |
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Price |
Discount/Voucher/Coupon system |
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Availability |
Gift certificates. |
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Payment methods |
Integrated CRM software |
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Shipping |
Integrated Shipping Software |
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Returns Management |
Thank you page |
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Sizing / size guide |
FAQs |
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User generated content |
Sell your Products option |
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Item reviews (and / or comments) |
Multi-store |
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Tools for rating reviews |
Multi-vendor |
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Sorting options for reviews |
Order tracking. |
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Syndicated expert reviews |
Order history. |
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Links to PR e.g. this product reviewed by popular blogger |
Opportunity to generate and print invoices. |
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Links to value add content e.g. buying guide |
Opportunity to view, edit or create orders from admin dashboard |
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User Q&A (a nice addition for some brands to reviews) |
SEO friendly URLs. |
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Social comments e.g Facebook comments – |
Auto generated sitemap. |
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Opportunity to distribute products through various marketplaces and social networks, like eBay, Amazon and Facebook. |
Inbuilt report system |
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Purchase tracker – showing the latest people who have bought the item |
Integration with third party analytics system |
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Add to wishlist |
PCI compliance. |
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Video |
SSL support. |
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Trustmarks (security signs, testimonials) |
Professional technical support. |
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A live chat module for a fast and easy way to contact your company. |
Solid and well-structured documentation. |
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Brand differentiation |
Extensions / plugins |
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Security & Trust logos |
Talk to your developer and see which features and functions are practical for your application and can fit your budget.
If you can think of features that I missed, feel free to mention them in the comments below and we will publish them here so others can benefit.
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