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Necessary features of an ecommerce system

What are the necessary features of an ecommerce system?

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

Posted in | Tags : , , , ,

Not every ecommerce site is the same so it’s hard to say what features you must have. What I have done is list almost all the features that an ecommerce site can have and you can pick and choose what you need for your ecommerce system / shopping cart system.


Product title

Stats (views / fans / item follows / sales)

Short description

Social proof

Long description

Social sharing buttons

Product Make

Social voting e.g. give a product thumbs up

Product Model


Manufacturers part #



Up-selling (buy with X and save $$$)

Your internal part # or SKU

Request back order when temporarily out of stock

Product settings

Pre-order for items not yet in stock

Product options

A blog that blends well with store to improve search rankings.

Product variants

Newsletter Subscription:

Product attributes

Good Payment Gateway:

Quantity restrictions

Privacy Policy:

Support any product type

Good Return Policy:

Search Box:

Customer login & registration:

Featured Products

Delivery Information

Related products

News & Events:

Intelligent recommendation system

Fast load times

Highlight special offers

Ease of use

Easier Dashboard management

Seamless checkout experience


Clear policies

Image Management

Crisp photo galleries and product photos for pushing people to buy more.


A clean navigational menu to guide customers throughout your site.

360 views of products/ Product Zoom

A What’s New category to expose new items

Unlimited Product images with options

A live chat module for a fast and easy way to contact your company.

Visually appealing template

An email acquisition form for selling to people later.

Colour options

Mobile responsiveness, as many people are buying through mobile devices now.

Good Graphics

An affiliate program that convinces people to sell your products for you.

Add to cart button

Refer a Friend


Discount/Voucher/Coupon system


Gift certificates.

Payment methods

Integrated CRM software


Integrated Shipping Software

Returns Management

Thank you page

Sizing / size guide


User generated content

Sell your Products option

Item reviews (and / or comments)


Tools for rating reviews


Sorting options for reviews

Order tracking.

Syndicated expert reviews

Order history.

Links to PR e.g. this product reviewed by popular blogger

Opportunity to generate and print invoices.

Links to value add content e.g. buying guide

Opportunity to view, edit or create orders from admin dashboard

User Q&A (a nice addition for some brands to reviews)

SEO friendly URLs.

Social comments e.g Facebook comments –

Auto generated sitemap.

Opportunity to distribute products through various marketplaces and social networks, like eBay, Amazon and Facebook.

Inbuilt report system

Purchase tracker – showing the latest people who have bought the item

Integration with third party analytics system

Add to wishlist

PCI compliance.


SSL support.

Trustmarks (security signs, testimonials)

Professional technical support.

A live chat module for a fast and easy way to contact your company.

Solid and well-structured documentation.

Brand differentiation

Extensions / plugins

Security & Trust logos


Talk to your developer and see which features and functions are practical for your application and can fit your budget.

If you can think of features that I missed, feel free to mention them in the comments below and we will publish them here so others can benefit.

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