Function – it must operate smoothly both for the customer and for the administrator.
Visual appeal – design is important. A visually appealing website establishes credibility and makes the customer feel more comfortable about the company and its products.
User experience – Make it easy for a customer to find the information he needs, make it easy for him to place an order and build a follow up mechanism to stay in touch with the customer so he feels reassured that he is in good hands.
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