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Planning for a Newsletter – Best Practices

A newsletter is an opportunity to attract attention, make an impression on your audience and lead them to take a desired action. It deserves to be paid attention to, to be planned well, to be executed well, the results to be monitored and the process fine tuned. Learn more …

How a Press Release helps you market your business

Effectiveness of Press Releases

Do you send out press releases? No! Why not? Do you think it is not that important? Doesn’t work? You’ll be surprised. It’s one of the most effective tool out there. You need to learn how to write press releases and then learn how to measure their effectiveness. Read on …

Tips and techniques - How to generate traffic to your website

How to generate traffic to your website

So you got a brand spanking new website. Great. Now you might expect to sit back, relax and watch your business grow. Unfortunately, things don’t work that way. Your website needs continuous and steady promotion to generate traffic and draw the crowds that you so badly need. Read on …

How to find a good social media manager

How to find a good Social Media Manager

You may already be convinced that your business needs a social media manager but how and where do you find a good social media manager. That’s not easy. You can go with a company that manages social media for clients or you can hire individual freelancers. But how and where do you find such people. Read on…

Small Business web master

Being small doesn’t have to mean being ignorant

Have you ever wondered why Google searches don’t pull that many local small businesses and you end up with big national chains in search results even when you would prefer to give some of your business to small local businesses. The problem is not with Google. It’s the small local businessman’s reluctance to embrace the internet …

Why should I outsource web development

Why should I outsource my web development

You can have a full-time developer if you can justify the cost. If you are a big company, you will not only have one but multiples, and you can justify it but if you are a small business, are you sure you can justify a full-time web-developer? If you can, nothing like it, go for it. But if you cannot, then what do you do? Should you outsource web development or learn how to do it yourself? …

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Networking: Make Connections to Build a Better Business

This video from MSNBC reaffirms that relationships, both formal and informal, are key to a company’s growth. But how do you really build an effective network? These OPEN Forum exclusive videos from MSNBC’s Your Business bring together entrepreneurs and experts to help you learn to network the right way.

5 ways to boost profitability

5 Ways to Boost Profitability

No matter how much a business generates in sales, if at the end of the day it is not generating a profit, all those sales don’t matter at all. Profit is what matters now and profit is what allows you to grow and expand your business in the future.
Let’s look at five ways to boost profitability…

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