A newsletter is an opportunity to attract attention, make an impression on your audience and lead them to take a desired action. It deserves to be paid attention to, to be planned well, to be executed well, the results to be monitored and the process fine tuned. Learn more …
Archive | General Business & Technology
Effectiveness of Press Releases
Do you send out press releases? No! Why not? Do you think it is not that important? Doesn’t work? You’ll be surprised. It’s one of the most effective tool out there. You need to learn how to write press releases and then learn how to measure their effectiveness. Read on …
How to generate traffic to your website
So you got a brand spanking new website. Great. Now you might expect to sit back, relax and watch your business grow. Unfortunately, things don’t work that way. Your website needs continuous and steady promotion to generate traffic and draw the crowds that you so badly need. Read on …
How to find a good Social Media Manager
You may already be convinced that your business needs a social media manager but how and where do you find a good social media manager. That’s not easy. You can go with a company that manages social media for clients or you can hire individual freelancers. But how and where do you find such people. Read on…
What’s Working, What’s Not – in SEO and SMM
What’s working in SEO and what’s not. The same for Social Media Marketing. How do I focus on what’s working now and save myself from spending time on what worked yesterday …
Being small doesn’t have to mean being ignorant
Have you ever wondered why Google searches don’t pull that many local small businesses and you end up with big national chains in search results even when you would prefer to give some of your business to small local businesses. The problem is not with Google. It’s the small local businessman’s reluctance to embrace the internet …
Why should I outsource my web development
You can have a full-time developer if you can justify the cost. If you are a big company, you will not only have one but multiples, and you can justify it but if you are a small business, are you sure you can justify a full-time web-developer? If you can, nothing like it, go for it. But if you cannot, then what do you do? Should you outsource web development or learn how to do it yourself? …
Networking: Make Connections to Build a Better Business
This video from MSNBC reaffirms that relationships, both formal and informal, are key to a company’s growth. But how do you really build an effective network? These OPEN Forum exclusive videos from MSNBC’s Your Business bring together entrepreneurs and experts to help you learn to network the right way.
5 Ways to Boost Profitability
No matter how much a business generates in sales, if at the end of the day it is not generating a profit, all those sales don’t matter at all. Profit is what matters now and profit is what allows you to grow and expand your business in the future.
Let’s look at five ways to boost profitability…
How to build an email list from scratch
Your email list is your most prized possession. Do not forget that all the time and effort spent in creating it are a big part of your future revenue. Learn how to …