Competing with the big guys in the industry isn’t easy, especially when it comes to ecommerce as they have bigger budgets to spend on promotion and marketing. However, this doesn’t mean that the world of online marketing is closed to smaller players. There are plenty of ways to stay one step ahead of big businesses. This article will focus on category descriptions.
Most ecommerce websites have their products identified by categories to make it easier for customers and themselves when doing search and filter. Big brands do not have a lot of text on their category pages, but rather go for a more clean look and let the products speak for themselves. They can do this because they do not need long category descriptions for SEO juice as they are already visible to their customers and can afford to advertise. You are small, you cannot spend much on advertising. So you have to be smarter and use search engines are your allies. You can use more descriptive text at the top of your categories to get better ranking on search engines and attract customers that way. See example picture.
Write category descriptions that contain relevant long-tail keywords as the short ones are extremely competitive. Write them in a way that shows your customers that you really understand what this category is about, what kind of products and what kind of situations this category is suitable for. Tell a story if you can.
Add internal links to subcategories to establish a site hierarchy. Search engines will crawl through these, index them and help you rank higher in search results. Not only that, but internal linking also improves site navigation and prompts visitors to view more pages and spend more time on the website.
It’s very important to update descriptions on a regular basis especially if your inventory changes.
Last but not least, don’t be afraid to add other types of media to your descriptions. Recent polls have shown that users absolutely love videos. If you have the time and resources available, make short videos showing the product in use.
We hope this article was helpful.