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Google Penguin–Don’t loose sleep over it

May 082012

Many people are fretting over the recent Google search algorithm update dubbed ‘Google Penguin’. It has hit thousands of sites and as a result those sites are no longer ranking as high as they were in searches. Penguin is focused on penalizing and removing from search, pages or sites that are / were trying to circumvent Google’s guidelines. Google in it’s search ranking algorithm assigns value and weightage to a number of things and smart marketers try to sniff out the algorithm and run with whatever seems to be working. That’s what marketers do and that’s how they make money. Myself included. So why is everyone up in arms? Because it affects their income. Google never asked anyone to manipulate [Read More ...]

Dedicated Servers Review and Comparison

Reviews and Comparisions

Apr 292012

Dedicated Servers Review and Comparison When you outgrow a shared server, you upgrade to a VPS server. When even a VPS server won’t cut it any more, it’s time to graduate to a dedicated server. Dedicated hosting or having a dedicated server means that you are assigned a server class computer that hosts only your site(s) and is not shared with anybody else. A Dedicated Server includes an Operating System usually some variant of Linux or Windows, related software such as a SQL Server, Control Panel and other server management and security software. You are provided a broadband connection to the internet with multiple power and network redundancies, all housed in the web hosting company’s data center. You can [Read More ...]

What not to do in a press release

Business Strategy & Methods

Apr 282012

I am a firm believer in sending out press releases every time you have something worthwhile to say about your company, product or service. Having said that, I would advise you to spend some time on your press release before you press the send button. Here is my list of what not to do in a press release: Not knowing enough about your subject matter: Talk to your product development or sales team and try to understand what the product is about and how it will help people. If you just release specs., it doesn’t have much of an impact. People want to know what you are selling and how it can help them. Not doing keyword research: If you [Read More ...]

Testing Golf Clubs

Reviews and Comparisions

Apr 132012

It’s that time of the year again when our golf unit is busy testing golf clubs. If you like golf then you’ll love this part. It’s hard work, very hard work but it’s very enjoyable. You don’t mind the blisters and the aching backs. You are like a kid in a candy store as you test golf clubs after golf clubs. One of the things I was very interested in is how the Ultra Lite shaft and grips would perform when paired with the Acer Leggera clubhead. It worked out just great and I promptly replaced my driver. You can read more about the reviews we do at http://interlopergolf.com/ and http://www.interloper.com/reviews/index.php Have fun!

Membership Software Review and Comparison

Reviews and Comparisions

Apr 032012

What is Membership software? A software that let’s you control who can and who cannot view the contents of a site is considered ‘Membership Software’. Some membership software are free but most are at a price, some relatively inexpensive, some at a premium.For one of our membership sites, we were using a software for a while but that was not being updated and had become very antiquated. We decided to do a thorough analysis of what is best out there right now and compare them feature by feature. We completed our analysis and went with a specific membership software. We are making the same spreadsheet available to you as an Excel file. It’s too big to fit on the screen [Read More ...]

All about outsourcing

Business Strategy & Methods

Apr 022012

Outsourcing is growing by leaps and bounds. From large corporations to the mom & pop and self employed, everyone is starting to or thinking about outsourcing. I have tried to cover quite a few areas of outsourcing and I hope they help you in your endeavors. Here are the topics covered. Each is linked to it’s respective article. What is outsourcing? Outsourcing companies / outsourcing services Offshore outsourcing Disadvantages of outsourcing Outsourcing best practices Good Luck!

Outsourcing Best Practices

Business Strategy & Methods

Mar 312012

While outsourcing is a cost effective method for hiring services and skills on demand, you don’t have to go about it without a plan. If you do, you will waste a lot of time and money learning it the hard way. Heed the following best practices for outsourcing and you will do fine. Clearly define the work involved: Try your best to clearly explain the work involved. Get on Skype or do web conferencing to ensure your contractor understands what you expect of him. Then ask the contractor to write in his words what he thinks the project is. Clarity is essential to getting started on the right foot and complete a project on time and within budget. Compatibility: [Read More ...]

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