Product title

Stats (views / fans / item follows / sales)

Short description

Social proof

Long description

Social sharing buttons

Product Make

Social voting e.g. give a product thumbs up

Product Model

Merchandising

Manufacturers part #

Cross-selling

UPC

Up-selling (buy with X and save $$$)

Your internal part # or SKU

Request back order when temporarily out of stock

Product settings

Pre-order for items not yet in stock

Product options

A blog that blends well with store to improve search rankings.

Product variants

Newsletter Subscription:

Product attributes

Good Payment Gateway:

Quantity restrictions

Privacy Policy:

Support any product type

Good Return Policy:

Search Box:

Customer login & registration:

Featured Products

Delivery Information

Related products

News & Events:

Intelligent recommendation system

Fast load times

Highlight special offers

Ease of use

Easier Dashboard management

Seamless checkout experience

Images

Clear policies

Image Management

Crisp photo galleries and product photos for pushing people to buy more.

Thumbnails.

A clean navigational menu to guide customers throughout your site.

360 views of products/ Product Zoom

A What’s New category to expose new items

Unlimited Product images with options

A live chat module for a fast and easy way to contact your company.

Visually appealing template

An email acquisition form for selling to people later.

Colour options

Mobile responsiveness, as many people are buying through mobile devices now.

Good Graphics

An affiliate program that convinces people to sell your products for you.

Add to cart button

Refer a Friend

Price

Discount/Voucher/Coupon system

Availability

Gift certificates.

Payment methods

Integrated CRM software

Shipping

Integrated Shipping Software

Returns Management

Thank you page

Sizing / size guide

FAQs

User generated content

Sell your Products option

Item reviews (and / or comments)

Multi-store

Tools for rating reviews

Multi-vendor

Sorting options for reviews

Order tracking.

Syndicated expert reviews

Order history.

Links to PR e.g. this product reviewed by popular blogger

Opportunity to generate and print invoices.

Links to value add content e.g. buying guide

Opportunity to view, edit or create orders from admin dashboard

User Q&A (a nice addition for some brands to reviews)

SEO friendly URLs.

Social comments e.g Facebook comments –

Auto generated sitemap.

Opportunity to distribute products through various marketplaces and social networks, like eBay, Amazon and Facebook.

Inbuilt report system

Purchase tracker – showing the latest people who have bought the item

Integration with third party analytics system

Add to wishlist

PCI compliance.

Video

SSL support.

Trustmarks (security signs, testimonials)

Professional technical support.

A live chat module for a fast and easy way to contact your company.

Solid and well-structured documentation.

Brand differentiation

Extensions / plugins

Security & Trust logos