It baffles me that Izea, a brokerage in the world of social media advertising would treat it’s Sponsored Tweets unit like a step child. First, it has done a pathetic job of generating enough interest amongst advertisers to place Ads with their publishers. We have several accounts with them and at best Sponsored Tweets has [Read More ...]

 

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A question that consistently comes up is 'Shall I have one Twitter account or two?'. My advice is two. Why? Twitter is a very young organization with a very potent communication product that is free to use. So? That means marketers will try their best to exploit it to their advantage. There is nothing wrong [Read More ...]

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