May 192011
 

It baffles me that Izea, a brokerage in the world of social media advertising would treat it’s Sponsored Tweets unit like a step child. First, it has done a pathetic job of generating enough interest amongst advertisers to place Ads with their publishers. We have several accounts with them and at best Sponsored Tweets has brought in maybe $50 per account per year. That is nothing to be proud of. To punish it’s publishers, Izea introduced a pro membership level at $9.95 per month to give publishers (people with Twitter accounts) more exposure. More exposure to what? More advertisers? You don’t have any. And why would someone pay $120 per year to earn $50 per year. Are people that poor [Read More ...]

Nov 152009
 

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Oct 262009
 

A question that consistently comes up is 'Shall I have one Twitter account or two?'. My advice is two. Why? Twitter is a very young organization with a very potent communication product that is free to use. So? That means marketers will try their best to exploit it to their advantage. There is nothing wrong with that. In fact that is what marketers are supposed to do. So what's the problem? The problem is that there are always some unscrupulous people who will absolutely flood a network with all kinds of spam. To ward off such nefarious people, most organizations including Twitter start raising barriers and setting traps. Twitter being so young hasn't had much time to develop the knowledge [Read More ...]

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