Here are some useful tips for small ecommerce merchants to battle the giants:
- The biggest challenge for smaller ecommerce merchants is generating traffic. They just don’t have the budget to invest in online advertising. When you are small and you cannot draw people to your website, what you can do is go where the customers are already like eBay, Etsy, Amazon, etc. Yes inventory management will become a headache but for that you can use a service like //uploadmyproducts.com to synchronize inventory across multiple marketplaces. Remember – the more people see your products, the better your chances of making a sale.
- Narrow your product line but add more options. What does that mean? Let’s say you are selling sweaters. Instead of adding 15 different brands of sweaters, focus on a couple but make sure you provide a deeper selection of sizes.
- More tips to be added soon. You can add your tips too in the comments section below.
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