Here are some useful tips for small ecommerce merchants to battle the giants:
- The biggest challenge for smaller ecommerce merchants is generating traffic. They just don’t have the budget to invest in online advertising. When you are small and you cannot draw people to your website, what you can do is go where the customers are already like eBay, Etsy, Amazon, etc. Yes inventory management will become a headache but for that you can use a service like http://uploadmyproducts.com to synchronize inventory across multiple marketplaces. Remember – the more people see your products, the better your chances of making a sale.
- Narrow your product line but add more options. What does that mean? Let’s say you are selling sweaters. Instead of adding 15 different brands of sweaters, focus on a couple but make sure you provide a deeper selection of sizes.
- Shipping can be a significant cost so make sure you explore the best shipping carrier for your type of products. If most of what you sell are heavy items like computers and other appliances, then UPS or FedEx may be a good option for you. If most of what you sell are small parts, from a few ounces to about 5lbs, then USPS maybe a better option. Also offer multiple shipping options so those in a hurry can pay a little extra but get their order delivered sooner while those not in a hurry can pay less and stay on the economical side.
- More tips to be added soon. You can add your tips too in the comments section below.
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