Press Releases can be used as a strong marketing tool that can promote your business and grow your customer base. They are a formal written communication that reports an event, product launch, personnel move or any other relevant information. Since, they serve marketing and promotional purposes, it becomes essential to draft the content with utmost proficiency.
Reasons to Issue a Press Release:
A press release is an advertisement content sent from a company to grab consumers attention and enhance the brand’s outreach. If your company has come up with a new product or recoding setting sale or any special information that you want to publish, then press releases can be a sought-after option. Here are a few tips for writing an effective press release.
Tip# 1: Press Releases should consist of information worth reading that promotes the interest of the editor as well as the readers.
Drafting a Press Release:
Press Releases are sent to the reporter of a media company. The better drafted a press release is, the higher the chances it gets to be published. Press releases begin with a headline followed by a subheading. The first paragraph of the release is an introductory part while the second paragraph of the release contains detailed view of the event or the product. Finally, the draft is concluded with a summary of all the information provided in the above sections. At the end, a brief information about the company is also provided. The advice here is:
Tip #2: Press Releases are formally written and should be drafted in third person.
Constituents of a Press Release.
- Headline :
The Headline is the first thing that would seek attention of the editor/reporter. It is a gateway that would pull journalists / Editors towards your story. So, the next tip is
Tip #3: Headline should be simple, short but attention seeking.
- Sub Heading:
A Sub Heading is a one-liner that conveys the information about that the press release content. It is an insight into the information contained in the report. Hence, the upcoming advice is that:
Tip #4: Subheading should be one-liner, simple and accurate.
- Introductory Paragraph:
The first paragraph consists of the introduction of the news you want to share. Since newspapers and print media have space limitations, it is imperative that the first paragraph should be drafted such that it is complete in itself. Even if the editor wants to limit the content till the first paragraph, make sure that it contains all the information you want to share.
Tip #5: Introductory paragraph should be precise and complete in itself.
- Middle Paragraph:
Second paragraph adds more detail to the information in the first part. In this section, you can add statistics and quote words said by the spokesperson of the firm. The paragraph should not be a repetition of the first paragraph rather it should enhance the information. Hence, the next tip is as follows.
Tip #6: Middle Paragraph should enrich the content through statistics and quotes from the spokesperson or someone close to the company.
- Concluding Paragraph:
The third para sums up all the information/ news provided in the above parts. It is important that the ending should invite customers to read more on the topic.
Tip #7: The ending should be formal yet engaging for the targeted readers.
- Company’s Information:
At the end of the press release, provide details of the company. The purpose of the press release is to increase the consumer base. Hence, it is essential to provide emails/website’s link.
Tip #8: Make sure you have a well maintained website and communication Media.
Press releases are formal method of communication. Therefore, it is important to follow a particular format. Here are few more tips that would help in making your press Release more Impressive:
Tip #9: Include your Company’s logo or graphics as it adds an edge to the content.
Tip #10: The Press Release should be grammatically correct, as it would have higher probability of being published.