Apr 162015

Did you get an email from Google Webmaster Tools stating “Fix mobile usability issues found on website”. Did it scare you? Wondering what it means? Hundreds of thousands of webmasters have received this email – many got unnerved like you.

Over the last few years, mobile devices, tablets and mobile phones have become so proliferant that more than half the people now use their mobile device to do a search on the internet. See ComScore report.

Fix mobile usability issues found on website as mobile devices are growing faster than computers

Mobile internet users vs computer internet users

What Google is trying to say is that you need to fix mobile usability issues on your web pages and make them mobile responsive. What if you don’t? They will drop you down in searches conducted using mobile devices. Is that bad? See the graphic.

Is it difficult to fix mobile usability issues? Not if you are a professional developer. Our outsourcing unit Interloper, Inc. does this all the time. What we do is assign a developer who rewrites your design code so it auto adjusts to computer screens, tablets and mobile phones. Then we resubmit your website to Google and if it’s fixed, they no longer penalize you in mobile searches.

Is it expensive. Not really. Most websites are just a few pages and you could have your mobile usability issues fixed for less than $500.

Since you are here, read the following too. The data is interesting and useful.

Only 6 Percent of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All. Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. The survey found that a whopping 45% of US and UK SMBs still didn’t have a website let alone a mobile optimized site. In both cases only 6% of respondents with websites said they were mobile optimized.

Fix mobile usability issues found on website

SMBs aren’t mobile optimized

Perhaps the most interesting discussion in the report surrounds the gap between SMB perceptions of the value or importance of mobile marketing and their willingness or capacity to act. US SMBs believed they were losing out on annual revenue of roughly $60,000 on average by not having a mobile optimized site. Collectively US SMBs without a mobile optimized site thought they might be losing out on a total of $1 trillion in annual potential revenue.

Stop losing out on customers. Contact Interloper, Inc. and get your website fixed.


Mar 242013

If customers call you to place orders, does that make you a sales rep? Should you be given a commission on that sale? Many an outfit puts people on the phone desk and calls them sales reps. Customers call in and place orders. All these so called sales reps. do is take orders. That should not be a commissionable job. This is the function of an order desk, not a sales rep. A sales rep. in my opinion is a person who makes the sale happen. He calls accounts, solicits orders, develops existing accounts so they buy more from the company and find new customers. Order taking is one part of a sales rep’s job and wherever possible, that process [Read More …]

Mar 172013

You would think that if you buy something for X dollars, and sell it on eBay at over four times that, you should be making a profit. Maybe – maybe not. On bigger dollar value products, that quite often may be true but on smaller parts, your basic minimum costs may be too high to turn a profit. Many a newbie doesn’t realize this soon enough. They keep buying and selling and after a lot of running around, they have less money at the end of the month than they started with. They wonder how it can be. They eventually learn – but the hard way. I have put together a spreadsheet that will help you evaluate every product that [Read More …]

Mar 032013

There are so many ways in which you can increase your sales without going through a massive effort. Minor subtleties can add to your bottom line and strengthen your relationship with your customers. Just because your customer didn’t ask for it does not mean you cannot quote it. You end up helping your customer save time and hassle and your own profit margin increases. Feel free to share your ideas about sales growth.    

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