When your market is being overrun by a bigger larger competitor, what do you do? Do you think you can fight back and compete or do you pivot and change your business to focus on a niche that you can compete in?
Tag Archives | strategy
Developing a Content Marketing Strategy
Your Content Marketing Strategy essentially explains why you want to create content, what message you want to convey and how you plan to market or promote your content. It goes beyond analyzing the different ways content marketing can be used across the customer’s journey. It looks at the ways content marketing can be used together with other strategies like ..
Small Shop Ecommerce Success Strategy
Do you have a small business? Do you fear that if you create a website, it will look bare because you have such few products? Well this case study will help you plan out your website and play with the big boys.
Is SEO a long term strategy?
Yes SEO is a long term strategy for generating traffic but in my view, it is the best strategy for online marketing. If you need traffic today, then you should go with PPC or PPV but if you can wait a few days, then SEO will out deliver most other methods and at a much lower cost.
