There are many things both can learn from each other but the one thing I see most brick and mortar stores ignoring is using a CRM software to collect customer data and then following up with their customers on a …
Tag Archives | ecommerce
How merchants mature in ecommerce and grow their business
Coming to grips with ecommerce is a step by step process. New merchants start with the basics and as their understanding improves, they start spreading their wings. This article helps you understand the maturation process of ecommerce…
The Impact of Ecommerce on Rural Nigeria
Nigeria is a big country, geographically and in terms of population. Like most developing countries, it has a few sprawling metropolises and then the rest of the country is rural. This article explores how the advent of the internet is changing the face of rural Nigeria
UPS or FedEx or USPS
Shipping cost matters. If your shipping cost is high, your total cost to the customer will be high and make you less competitive. So a lower shipping cost matters to your sales. Which one will be better for you, UPS, FedEx or USPS? Find out …
How to start an Ecommerce Business
You see all these stories about people making it big in ecommerce and you may wonder if you can be part of this global trade phenomenon. Maybe you have some ideas but don’t know where to start. This article should help you get started.
How to write great product descriptions
In the world of ecommerce, customers cannot physically touch and feel your products. You must describe them well and present multiple pictures to help the customer make a better decision. Unfortunately many merchants ignore this and just throw up a hurriedly put together website, say a few words and add a picture or two and then sit back and expect the dollars to roll in.
Ecommerce Tips for the Holidays
For many ecommerce merchants, just like conventional stores, the holidays season is the biggest selling season of the year. This article gives you useful tips on getting your site ready and making the necessary adjustments in your operations and offerings to make the most of this shopping season.
E-Commerce SEO – Tips and Techniques for Traffic Generation
Having an online store is great. But all that fancy ecommerce website does you no good if people can’t find it. So how do you ensure your website and your products can be found in searches? How to drive traffic to your website? How to increase sales? This article will help you ….
e-Commerce Plugins for WordPress
WordPress started off as a blogging platform but has evolved over time and has become the primary platform for small ecommerce stores worldwide. There are several plugins for WordPress ecommerce and in this article we review them. Hopefully they will help you select a plugin that suits you for your online store.
Small Shop Ecommerce Success Strategy
Do you have a small business? Do you fear that if you create a website, it will look bare because you have such few products? Well this case study will help you plan out your website and play with the big boys.