About BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if you can build a financial model around it. Well my passion is marketing and ever since the commercialization of the internet, I have been fascinated by the way the internet enables a small business extend its reach and do business with customers across the globe. It’s incredible how a guy in Dallas Texas can do business with a client in Johannesburg South Africa and guy in Peshawar Pakistan can do business with a client in Melbourne Australia. Think about it. Just a few decades ago it was impossible unless you were a multi billion dollar multi national.

While the internet has opened up new avenues previously unimaginable, it also opened up your previously protected local markets to competition from foreign lands. You got to be sharp, you got to be up to par and you got to figure out where your advantage lies.

Over the last few years, my focus has been leveraging lower cost I.T. resources in Asia and Africa for the benefit of small businesses in North America, Europe and Australia. There is a large pool of well educated and trained workforce in Asia and also growing in Africa. They need jobs and the local markets are not big enough to sustain them. In the developed countries, a very large number of people have given up corporate jobs to open up their own small businesses. A significant percentage of these small businesses cannot afford to build websites and even when they do, it’s hard for them to keep updating them to keep pace with changing technologies. That puts them at a disadvantage and they keep losing local market share without having the ability to reach over and grab some long distance market share. That’s where outsourcing can come to their rescue.

Outsourcing has been around for more than 30 years but it has been primarily the domain of large and mid sized companies. The small guy does not have the know how or the volume of business to take advantage of outsourcing. That’s where I thought our opportunity was, that is, in being the bridge between resources in Asia and Africa and small businesses in North America, Europe and other developed countries.

As I have a foot in both worlds, I like to write about subjects that I go through on a daily basis from the client’s perspective and from the outsourcer’s / freelancer’s perspective. If we can help you in some way with software and web related services, feel free to contact our Outsourcing Unit.

In my writings, I cover subjects such as ecommerce, business strategy & methods, technology, reviews and comparisons of products and services.

I hope you find the material useful and wherever you feel you can contribute your knowledge, enter your comments and let others benefit from your experience. This is how we all grow collectively.

Thank You for visiting.

Najeeullah K. Babar

Author Archive | BloggerKhan

What can brick and mortar stores learn from ecommerce?

April 26, 2017 / 0 Comments

What can traditional brick and mortar stores learn from ecommerce?

There are many things both can learn from each other but the one thing I see most brick and mortar stores ignoring is using a CRM software to collect customer data and then following up with their customers on a …

Ecommerce Success is a process - step by step

April 26, 2017 / 0 Comments

How merchants mature in ecommerce and grow their business

Coming to grips with ecommerce is a step by step process. New merchants start with the basics and as their understanding improves, they start spreading their wings. This article helps you understand the maturation process of ecommerce…

April 24, 2017 / 0 Comments

What’s your idea of a #sidehustle – let me share some pointers.

Many people are looking for a sidehustle and yes it makes sense to generate a little extra income whenever you have some time. It doesn’t have to be a lot but even if it makes up for a car payment, that could be enough. The problem is everyone cannot be an Uber driver so what else is out there..

April 17, 2017 / 0 Comments

How to quickly setup an online store

Ecommerce is booming. Every day there are new online success stories. You have started salivating. Before you jump in, read up a little on how to quickly setup an online shop…

April 15, 2017 / 0 Comments

How to stop a business from losing customers

Are you losing customers? Why? Do some analysis. Figure out what’s wrong. Are you barking up the wrong tree?

Listen to your customers and grow your business

April 12, 2017 / 0 Comments

Listen to the customer – understand what he’s saying

Sometimes you should not listen to your employees and listen to the customer instead. Maybe there is an unmet need that you are best positioned to fill. Business Success Case Study …

April 10, 2017 / 0 Comments

When to Hire and when to Outsource

This is what a lot of small businesses struggle with. Their initial inclination is to do everything themselves. Then when they have a little money, they like to hire full time employees. It’s their natural inclination and they keep an eye on everything the employee does. Sooner or later they ….

April 8, 2017 / 0 Comments

Developing a Content Marketing Strategy

Your Content Marketing Strategy essentially explains why you want to create content, what message you want to convey and how you plan to market or promote your content. It goes beyond analyzing the different ways content marketing can be used across the customer’s journey. It looks at the ways content marketing can be used together with other strategies like ..