Compared to PPC (Pay Per Click Ads) organic search has long lasting effects. If you develop good content, it may continue to show up in searches years from now. What is good content though? Good content is not necessarily academic content. It’s content that covers a topic or sub-topic to be sufficiently informative and engaging, easy to read and understand and keyword rich for a favorable ranking in searches. It should also be relevant to your business or line of operations as after all you want to attract bees, not wasps.
Content can be developed in one of two ways:
Larger organizations have whole departments writing content for their marketing collateral, websites and blogs. Small businesses don’t have that luxury. Most small businesses now understand the benefits of content development but don’t have the skills to write or have the skills but don’t have the time to spare 2 to 3 hours a day writing content and then promoting it.
Small businesses should consider outsourcing content development to engage their user base and also for SEO benefits. The cost of outsourcing is not that high and most small businesses can afford to get their content outsourced.
The next logical question is who to outsource to? Now, this part may prove to be tricky and somewhat time-consuming but it is well worth it in the end. Again, there are several options for you to pick and choose from starting with, but not limited to:
1. Freelance content writer/ industry expert
2. Content writing agency
3. Content writing team
4. Guest writers/ bloggers
Ask your friends and contacts for recommendations, do your own research on potential content writers or agencies, then proceed accordingly. If verbal recommendations do not come to fruition, you can always head to one of the many freelancing portals and check out candidates there. You can post a project and then people will bid on it and try to get your attention with their offers and writing samples. Make a list of a few potential ones, discuss the task or what the job of content writer for you entails and choose. Rates could even be negotiable so it is a very cost-effective solution. For a list of freelancing platforms, visit http://bit.ly/how-outsource1
But not all writers are a good match for your line of work or the quality you need.
In order to find the best content writer for your business, you must be specific about things such as their:
High level of proficiency in English to guarantee that a piece will be well written, without spelling and gramattical errors.
Knowledge of SEO principles; understanding keywords and correct keyword density so as not to overstuff the writing in a way that will make search engines exclude you and your website from search results.
Ability to write in different styles. Articles, reports and press releases are not written in the same format and whoever you outsource to needs to be well aware of the differences.
Story-Telling skills. A good writer has to be able to tell a story and awake the curiosity and interest of the reader, make them find out more about the topic. Every good writer needs this particular skill set.
Narrative. Pretty self explanatory.
Undertaking research. You need to back up your content with well researched examples, facts and figures that lend a certain dose of credibility to the writing and to your business.
Detail orientation. Once you have pointed out what the contents should be about, the developer should follow it and make sure he/she does not miss any of the required points.
Working with deadlines. Your content developer needs to commit to submitting a piece to a previously agreed date and time as chances are your business is also working on a deadline. Make sure this is stated clearly and that the developer is certain they can finish in time.
Students may be even considered for minor work on general topics, but stay clear of them for serious business matters.
Writing agencies usually have teams that will do the writing and there is overall a good guarantee that the final product will be of high quality. However, they will charge significantly more than a freelance content writer. We recommend reaching out to an agency or team when the quality of the content is especially important and the topics are too specific to tackle by a sole individual. Another benefit of writing agency is that you can be certain that the delivery will always be on time.
Guest bloggers will lend a certain dose of credibility none of the other content writers will achieve. So, reaching out to a few and making a good arrangement will take you a long way. However, this may not be an option for first timers. You need to have an established website and audience before you this. If you are just starting out, keep the idea in mind for a later date.
To sum up, content development is extremely important for any website. Spend some time finding the best writer/agency to outsource to in order to get the desired results. You can go with a company like InterloperInc or post your job on freelancing platforms.
We hope this article gave you an idea on how to outsource your content development. Good luck!