Consumer returns are an expensive part of ecommerce. Whether it results from a malfunctioning product or a client that has changed his mind, the cost of returns affects profitability. It’s not just the lost sale that is a problem, it’s also the cost of processing returns. It involves creating RMA’s (Return Merchandise Authorization), paying for shipping, examining the returned merchandise and then either scrapping the product or trying to resell it at a reduced price. Let’s figure out how to reduce returns …
