A question that consistently comes up is 'Shall I have one Twitter account or two?'. My advice is two. Why? Twitter is a very young organization with a very potent communication product that is free to use. So? That means marketers will try their best to exploit it to their advantage. There is nothing wrong with that. In fact that is what marketers are supposed to do. So what's the problem? The problem is that there are always some unscrupulous people who will absolutely flood a network with all kinds of spam. To ward off such nefarious people, most organizations including Twitter start raising barriers and setting traps. Twitter being so young hasn't had much time to develop the knowledge [Read More ...]