We conducted a seven month study of football fans to see if they make good followers on Twitter. Our hypothesis was that people who tweeted about football would tend to follow other Twitter members who tweeted about football too. Football would be the common interest and that should create an instant bond.

Let's look at the methodology first:

We created a Twitter Account fourthandinches.

For filtered following, we opened an account with TweetSpinner . 

We keyed in the names of all NFL teams, key players, coaches, positions, events and terms in TweetSpinner.Then set TweetSpinner to follow anyone who tweeted about those keywords. We [More...]

How to mass unfollow or bulk unfollow on Twitter
Our preference is using services like http://bit.ly/1hGw4t. While not free, they do allow you to unfollow in an automated fashion on a regularly scheduled basis. They don’t mass unfollow in one stroke but do so a few at a time all day long. This keeps Twitter at bay and also helps you grow your account. In addition to the bulk unfollow function, Tspin http://bit.ly/1hGw4t also provides filtered following, smart tweets, scheduled tweets, rotating profiles and automated DirectMessages. Well worth the nominal monthly fee.

Twitter is a great tool for initiating and maintaining relationships, generating leads and traffic but at the end of the day, many people would like to see it generate some good old hard cash. The webinar will show you how to.

Google has entered into an arrangement with Twitter whereby Google has access to Twitter’s real time data. Google’s own search repository is a bit more historical while Twitter’s results are by nature real time. Now you can use Google’s superior search technology with Twitter’s real time data and get a leg up on the competition. The webinar will show you how to blend the two and create yourself a constant flow of fresh leads.

Weekly webinars on Traffic generation, Prospecting, Social Media …

LJT Lite focuses on only one thing – getting more followers on twitter using free services.

Five things you should not do on Twitter. Twitter is a great tool for interaction, for starting a conversation, and for preliminary investigation. Once you see common ground, you should then move the conversation to your blog, website or email.