May 192011
 

It baffles me that Izea, a brokerage in the world of social media advertising would treat it’s Sponsored Tweets unit like a step child. First, it has done a pathetic job of generating enough interest amongst advertisers to place Ads with their publishers. We have several accounts with them and at best Sponsored Tweets has brought in maybe $50 per account per year. That is nothing to be proud of. To punish it’s publishers, Izea introduced a pro membership level at $9.95 per month to give publishers (people with Twitter accounts) more exposure. More exposure to what? More advertisers? You don’t have any. And why would someone pay $120 per year to earn $50 per year. Are people that poor [Read More ...]

May 252010
 

In response to MyLikes and RevTwt offering a pay per click advertising model, Izea has also started offering Pay Per Click advertising through it's Sponsored Tweets unit. Where it still lags behind is it's payout model. As a publisher, i.e., Twitter account holder or tweeter, you can't cash out your earnings from tweeting Ads till you have at least $50 in your account. That really plays a number on publishers as they can't see tangible results in terms of cash in hand. MyLikes on the other hand let's you cash out every week as long as you have at least $2 while RevTwt has a cash out threshold of $20. Izea needs to lower it's cash out. Anywhere in the [Read More ...]

May 112010
 

As I mention in my report 'How to Monetize Twitter', for those who want to make money off their Twitter Accounts, there are several options but the two key players are Izea through their Sponsored Tweets unit and RevTwt. There are others but of much less significance. Of late 'MyLikes' has joined the fray and seems to be making life difficult for the older more entrenched counterparts. Izea has been dragging it's feet and has not been able to get enough advertisers on board to provide a consistent source of revenue for Twitter users. Izea's model has been different than RevTwt – it allows advertisers to sponsor a Twitter account at a predetermined dollar amount. The advertiser sends out a [Read More ...]

Apr 202010
 

MyLikes is a startup launched by two ex Google Adsense and Adwords experts that encourages people to share with others what they like but with a commercial angle. Let's say you are active on Twitter or you have a website or blog. You join MyLikes and browse through the list of advertisers. If there is one that you like, you tweet about them to your Twitter followers or write about them on your blog / website. When people click on the link you provide, you get paid. What you get paid depends on what the advertiser is willing to pay and / or what MyLikes determines you deserve to be paid. They determine that based on your influence within the [Read More ...]

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