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Relativity of Price

Relativity of price as explained in Predictably Irrational by Dan Ariely

I thoroughly enjoyed Dan Ariely’s behavioral economics book ‘Predictably Irrational‘ and would like to share some points with you. What I liked was the experiments he conducted in collaboration with other researchers to arrive at empirical results, rather than just hunch and intuition. At times, all an experiment proves is what you already know but […]

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