To Ping or not to Ping Many people are a bit confused about pinging. They are not quite sure if pinging has any value. Let’s first look at what is pinging. In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. An XML-RPC signal […]
Angela’s and Paul’s Backlinks are named after Angela V. Edwards and Paul Johnson. They are not related and both have their own businesses but their theory is the same. Angela’s and Paul’s backlinking methodology is based on the premise that Google gives more weightage to links pointing to your site if they originate from a […]
List of free press release sites. You must use press releases to drive traffic to your website. They are amazingly effective yet underutilized.
The What, Why and How of Search Engine Optimization A large number of businesses have websites today but most don’t see much traffic from search engines. That is unfortunate because search engine traffic is free. Why no traffic? Because most people don’t even know the basics of Search Engine Optimization (SEO). If your site is […]
If you start figuring out SEO and do all the activities that go with it, sooner or later, one of your sites will end up on the first page of search engines. That is a terrific achievement and that translates to increased traffic and traffic translates to revenues. Let’s say you are one of those […]
Yes SEO is a long term strategy for generating traffic but in my view, it is the best strategy for online marketing. If you need traffic today, then you should go with PPC or PPV but if you can wait a few days, then SEO will out deliver most other methods and at a much lower cost.
Prepare: First put your thoughts on paper, practice and then create a video. It’s your business – shouldn’t you try to create a nice impression? Know your audience: The same topic can be presented multiple ways. If your target market is home business and your video is more geared towards a corporate audience, there will […]
There are many things over which us humans have no control just like droughts and abundance of rain or a recession and periods of strong growth. We have to be flexible enough and sensible enough to change our plans and our approach when extraneous circumstances demand it.
You cannot compete on price against a competitor who has deeper pockets. You also cannot compete against a person/company who also happens to be your supplier or the manufacturer. His cost will always be less than yours.
Here is another topic that I want to share with you from the book ‘Predictably Irrational‘ by Dan Ariely. Some of the examples are mine and the errors if any are all mine. The fallacy of supply & demand: Conventional economics would like us to believe that human beings are rational and where supply and […]