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Ping

To Ping or not to Ping – is pinging good for SEO

To Ping or not to Ping Many people are a bit confused about pinging. They are not quite sure if pinging has any value. Let’s first look at what is pinging. In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. An XML-RPC signal […]

What is Angela & Paul

What is Angela’s and Paul’s Backlinks

Angela’s and Paul’s Backlinks are named after Angela V. Edwards and Paul Johnson. They are not related and both have their own businesses but their theory is the same. Angela’s and Paul’s backlinking methodology is based on the premise that Google gives more weightage to links pointing to your site if they originate from a […]

Do tweets help your SEO

SEO Essentials

The What, Why and How of Search Engine Optimization A large number of businesses have websites today but most don’t see much traffic from search engines. That is unfortunate because search engine traffic is free. Why no traffic? Because most people don’t even know the basics of Search Engine Optimization (SEO). If your site is […]

Google First Page

Google first page – so what’s next

If you start figuring out SEO and do all the activities that go with it, sooner or later, one of your sites will end up on the first page of search engines. That is a terrific achievement and that translates to increased traffic and traffic translates to revenues. Let’s say you are one of those […]

Is SEO a long term strategy

Is SEO a long term strategy?

Yes SEO is a long term strategy for generating traffic but in my view, it is the best strategy for online marketing. If you need traffic today, then you should go with PPC or PPV but if you can wait a few days, then SEO will out deliver most other methods and at a much lower cost.

Video Marketing tips

9 Tips to Succeed at Video Marketing

Prepare: First put your thoughts on paper, practice and then create a video. It’s your business – shouldn’t you try to create a nice impression? Know your audience: The same topic can be presented multiple ways. If your target market is home business and your video is more geared towards a corporate audience, there will […]

Running a business in a recession and gardening

Of gardening and running a business in a recession

There are many things over which us humans have no control just like droughts and abundance of rain or a recession and periods of strong growth. We have to be flexible enough and sensible enough to change our plans and our approach when extraneous circumstances demand it.

Chinese Worker

How to compete against Chinese sellers

You cannot compete on price against a competitor who has deeper pockets. You also cannot compete against a person/company who also happens to be your supplier or the manufacturer. His cost will always be less than yours.

Supply and Demand

The fallacy of supply & demand

Here is another topic that I want to share with you from the book ‘Predictably Irrational‘ by Dan Ariely. Some of the examples are mine and the errors if any are all mine. The fallacy of supply & demand: Conventional economics would like us to believe that human beings are rational and where supply and […]

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