Business Strategy & Methods » BloggerKhan.com

Google Penguin–Don’t loose sleep over it

May 082012

Many people are fretting over the recent Google search algorithm update dubbed ‘Google Penguin’. It has hit thousands of sites and as a result those sites are no longer ranking as high as they were in searches. Penguin is focused on penalizing and removing from search, pages or sites that are / were trying to circumvent Google’s guidelines. Google in it’s search ranking algorithm assigns value and weightage to a number of things and smart marketers try to sniff out the algorithm and run with whatever seems to be working. That’s what marketers do and that’s how they make money. Myself included. So why is everyone up in arms? Because it affects their income. Google never asked anyone to manipulate [Read More ...]

What not to do in a press release

Business Strategy & Methods

Apr 282012

I am a firm believer in sending out press releases every time you have something worthwhile to say about your company, product or service. Having said that, I would advise you to spend some time on your press release before you press the send button. Here is my list of what not to do in a press release: Not knowing enough about your subject matter: Talk to your product development or sales team and try to understand what the product is about and how it will help people. If you just release specs., it doesn’t have much of an impact. People want to know what you are selling and how it can help them. Not doing keyword research: If you [Read More ...]

All about outsourcing

Business Strategy & Methods

Apr 022012

Outsourcing is growing by leaps and bounds. From large corporations to the mom & pop and self employed, everyone is starting to or thinking about outsourcing. I have tried to cover quite a few areas of outsourcing and I hope they help you in your endeavors. Here are the topics covered. Each is linked to it’s respective article. What is outsourcing? Outsourcing companies / outsourcing services Offshore outsourcing Disadvantages of outsourcing Outsourcing best practices Good Luck!

Outsourcing Best Practices

Business Strategy & Methods

Mar 312012

While outsourcing is a cost effective method for hiring services and skills on demand, you don’t have to go about it without a plan. If you do, you will waste a lot of time and money learning it the hard way. Heed the following best practices for outsourcing and you will do fine. Clearly define the work involved: Try your best to clearly explain the work involved. Get on Skype or do web conferencing to ensure your contractor understands what you expect of him. Then ask the contractor to write in his words what he thinks the project is. Clarity is essential to getting started on the right foot and complete a project on time and within budget. Compatibility: [Read More ...]

Disadvantages of outsourcing

Business Strategy & Methods

Mar 292012

Outsourcing is not all a bed of roses and has it’s pitfalls. The key disadvantages of outsourcing are: Security concerns: If you are handling your customers personal information, you have to be very careful about maintaining the confidentiality of such data. You must make sure that your outsourced partner understands and upholds this confidentiality. Confidential information about your own business is another important area that you don’t want compromised. Before you outsource, you must consider ‘what if’ scenarios. How serious a blow it will be if your business secrets are compromised. Can you risk that? Communication: What you mean is not necessarily what the other party understands. You may ask for one thing and get an entirely different deliverable. [Read More ...]

Growth of offshore outsourcing and small business

Business Strategy & Methods

Mar 282012

Growth of offshore outsourcing and small business

Offshore outsourcing refers to moving jobs from high wage countries to lower wage countries. Some companies outsource entire departments while others follow a more scaled down version. They have a team lead in their home office and his team is offshore, at times spread across several countries. They meet via web conferencing and they follow odd work hours but human beings are very adaptable and work gets done – at a lower cost and at times in a more timely manner. Language is a key issue in offshore outsourcing of white collar jobs. While China is the king of manufacturing jobs, it doesn’t do too well in offshore outsourcing of office jobs as their work force is not that good [Read More ...]

What is outsourcing

Business Strategy & Methods

Mar 252012

Outsourcing as we know it is obtaining goods and services from outside sources instead of internal sources. In this article, we will talk about outsourcing white collar or office jobs. The industrial / manufacturing jobs have been outsourced since the 1960s to lower wage countries. Outsourcing white collar jobs is a more recent phenomenon. In the 80s, many large corporations started outsourcing IT functions and Call Centers to third parties to save costs. Due to union structures and employee moral, they did not want to cut salaries. Instead, they cut whole departments and the same functions were now being performed by third parties at a significantly lesser cost. Corporations saved money, the bottom line looked better and everyone was happy. [Read More ...]

Older Entries