About BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if you can build a financial model around it. Well my passion is marketing and ever since the commercialization of the internet, I have been fascinated by the way the internet enables a small business extend its reach and do business with customers across the globe. It’s incredible how a guy in Dallas Texas can do business with a client in Johannesburg South Africa and guy in Peshawar Pakistan can do business with a client in Melbourne Australia. Think about it. Just a few decades ago it was impossible unless you were a multi billion dollar multi national.

While the internet has opened up new avenues previously unimaginable, it also opened up your previously protected local markets to competition from foreign lands. You got to be sharp, you got to be up to par and you got to figure out where your advantage lies.

Over the last few years, my focus has been leveraging lower cost I.T. resources in Asia and Africa for the benefit of small businesses in North America, Europe and Australia. There is a large pool of well educated and trained workforce in Asia and also growing in Africa. They need jobs and the local markets are not big enough to sustain them. In the developed countries, a very large number of people have given up corporate jobs to open up their own small businesses. A significant percentage of these small businesses cannot afford to build websites and even when they do, it’s hard for them to keep updating them to keep pace with changing technologies. That puts them at a disadvantage and they keep losing local market share without having the ability to reach over and grab some long distance market share. That’s where outsourcing can come to their rescue.

Outsourcing has been around for more than 30 years but it has been primarily the domain of large and mid sized companies. The small guy does not have the know how or the volume of business to take advantage of outsourcing. That’s where I thought our opportunity was, that is, in being the bridge between resources in Asia and Africa and small businesses in North America, Europe and other developed countries.

As I have a foot in both worlds, I like to write about subjects that I go through on a daily basis from the client’s perspective and from the outsourcer’s / freelancer’s perspective. If we can help you in some way with software and web related services, feel free to contact our Outsourcing Unit.

In my writings, I cover subjects such as ecommerce, business strategy & methods, technology, reviews and comparisons of products and services.

I hope you find the material useful and wherever you feel you can contribute your knowledge, enter your comments and let others benefit from your experience. This is how we all grow collectively.

Thank You for visiting.

Najeeullah K. Babar

Author Archive | BloggerKhan

March 17, 2013 / 0 Comments

Are you sure you are profitable? You must do the math

You would think that if you buy something for X dollars, and sell it on eBay at over four times that, you should be making a profit. Maybe – maybe not. On bigger dollar value products, that quite often may be true but on smaller parts, your basic minimum costs may be too high to […]

Upsell and Add-ons can add to your profit per order

March 3, 2013 / 0 Comments

Small Business Ideas: How to Increase Sales – II

There are so many ways in which you can increase your sales without going through a massive effort. Minor subtleties can add to your bottom line and strengthen your relationship with your customers. Just because your customer didn’t ask for it does not mean you cannot quote it. You end up helping your customer save […]

How to increase sales - product bundling

February 21, 2013 / 0 Comments

Small Business Ideas: How to Increase Sales – I

There are many ways to increase sales and profitability. You can try to acquire more customers but it is a bit expensive. One very effective way is to increase sales by selling more to the same customers through slight variations and bundling of accessories. Customers that are buying from you already have put their […]

Images help page aesthetics and on-page SEO value

February 16, 2013 / 0 Comments

SEO Tips: Why use images

Adding images to your web pages have SEO value in addition to page aesthetics. This short video will help you understand it better.

February 10, 2013 / 0 Comments

Be Resourceful – Grow your business

Sharing ideas about how to grow your small business. Be resourceful – discover assets that you never thought were assets. Feel free to share your ideas in the comments below.

January 28, 2013 / 0 Comments

Sometimes the sum of the parts is greater than the whole

Some time back, I asked our computer technician to install heatsinks on a specific CPU + motherboard combination. It was a low powered CPU and did not require a fan. Our technician took a whole bunch of CPU coolers that had both heatsinks and fans and removed the fans from the heatsinks and installed the […]

January 13, 2013 / 0 Comments

Best days to send emails

What are the best days to send emails Ever wondered what are the best days to send emails? This Getresponse report will give you some insights into the best days to send emails, how soon your emails are opened, after how long does the chance of your email being opened becomes zero? What months […]

September 5, 2012 / 0 Comments

When you get stuck – Outsource

Time and again you hit the wall. You get stuck. You know the subject but can’t make yourself do it. That is when outsourcing becomes such a life saver. I share my experiences …

August 20, 2012 / 0 Comments

Pay to cover your weaknesses – not such a bad deal

For various sites, quite often we need content. Sometimes it is a product analysis, sometimes a review, a comparison or an article. I have a full To Do list. Many a times I keep postponing them till tomorrow and some of them never get done. Of late I have discovered a novel way of getting […]

August 8, 2012 / 0 Comments

Don’t ignore the search ability of Tweets & indirect traffic

When you send out a tweet your followers may visit your website for greater details. That is traffic that you love – immediate traffic. Some of your followers may retweet your message. That may generate a torrent of traffic. Both result in short term spikes in traffic and time and again will serve you well. […]